Chi è il Buyer?

Oggi, come promesso, vi parlerò del buyer, una figura molto influente nelle aziende di moda.  I buyer e i fashion buyer sono persone responsabili dell’acquisto di intere collezioni in uno showroom. Oggi quella del buyer è una professione molto ambita dalle nuove generazioni; il buyer è anche un anticipatore di tendenze, un punto di riferimento per chi vuole conoscere i nuovi must della moda di stagione. I buyer hanno una grandissima responsabilità economica perché se sbagliano nell’acquisto di una collezione lo store si ritroverà con molta merce invenduta.

Il fashion Buyer sceglie e acquista il prodotto: abiti, scarpe, calze, borse e numerosi altri accessori. In poche parole tutto ciò che potete acquistare in un grande showroom è scelto in maniera dettagliata dal Buyer. Nel Fashion System è la figura che detta tendenza. Questi professionisti della moda hanno un grande intuito perché riescono a scoprire i brand emergenti.

 

Eccovi alcuni consigli per diventare Buyer:

  • Fare uno stage, magari in un negozio qualsiasi, per mettere in pratica le dinamiche della vendita. La formazione sul campo è la migliore!
  • Avere dimestichezza con il fitting, le taglie, i colori e capire cosa la clientela cerca in maniera dettagliata.
  • Osservare tanto, anche i dettagli; per guadagnare la customer satisfaction un buon Buyer deve essere innovativo.

Nel mondo della moda non esistono solo la modella, lo stilista, il fotografo, ci sono tantissime altre figure e duro lavoro dietro i riflettori. Il buyer è una di quelle, una delle figure più importanti. Il romanzo di Lauren Weisberger “Il Diavolo veste Prada” docet!

 

Today, as promised, I will tell you about the buyer, a very influential figure in fashion companies.
Buyers and fashion buyers are responsible for purchasing entire collections in a showroom. Today that of the buyer is a profession much sought after by the new generations; the buyer is also an anticipator of trends, a point of reference for those who want to know the new must-haves of seasonal fashion. Buyers have a great economic responsibility because if they make a mistake in buying a collection, the store will find itself with lots of unsold goods.

The fashion buyer chooses and purchases the product: clothes, shoes, socks, bags and numerous other accessories. In short, everything you can buy in a large showroom is chosen in detail by the Buyer. In the Fashion System is the figure that dictates this trend. These fashion professionals have a great intuition because they can discover emerging brands.

Here are some tips to become a Buyer:
o Do an internship, maybe in any shop, to put into practice the dynamics of the sale. Field training is the best!
o Being familiar with fitting, sizes, colors and understanding what customers look for in detail.
o Observe a lot, even the details; to gain customer satisfaction, a good Buyer must be innovative.

In the fashion world there are not only the model, the designer, the photographer, there are many other figures and hard work behind the spotlight. The buyer is one of those, one of the most important figures. Lauren Weisberger’s novel “Il Diavolo veste Prada” docet!


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    It has been calculated by Roger Penrose that the odds of the initial conditions for the big bang to produce the universe that we see to be a number so big, that we could put a zero on every particle in the universe, and even that would not be enough to use every zero. What are the odds that God created the universe? Odds are no such thing. Who of you would gamble your life on one coin flip?

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